
When East Meets West: Bridging Cultural Divides in Business
In our increasingly globalised world, understanding cultural differences is crucial for successful international business relationships. Yang Liu, a Chinese designer with experience living in both Eastern and Western cultures, created a series of compelling infographics that vividly illustrate these differences. As a Chinese-Australian, I find these illustrations particularly resonant, highlighting the nuances between Eastern and Western business practices.
As Australian and Chinese businesses increasingly collaborate, understanding each other’s business cultures becomes paramount. While my previous article Understanding Chinese Business Culture focused on Chinese business culture, it’s equally important to examine Australian business etiquette from a Chinese perspective. This understanding can foster stronger partnerships and minimise potential misunderstandings.
Key Differences in Australian Business Culture
1. Australians are open and direct communicators
Australians are known for their laid back, friendly and open personalities. We say what we mean so overselling techniques are not as effective. We are also not afraid of saying no, so you will be sure to know where you stand. We like to get down to business quickly (after just a little social chat) and appreciate straightforward, open and good-humored conversations. Opinions are respected, and opinionated discussions are entertaining.
2. Relationships are important but gift giving is rare
Personal relationships play a big part in Australian business culture. Connections are valued, and an introduction by a mutual connection is helpful to build new opportunities and relationships with potential clients or partners. Networking events and industry conferences are excellent opportunities to establish relationships in a more informal setting, allowing for socialising and forming connections that can lead to future collaborations.
While relationships are important, gift giving practices differ from those in China. In Australian business setting, gift giving is not a customary practice in business and professional settings. Exchanging large gifts may even be perceived as inappropriate and interpreted as bribery. However, there are some small exceptions. If you are invited to a colleague’s house for a meal, bringing a small gift such as wine or flowers is typical, and sometimes gifts are given at Christmas to thank clients and associates for their business.
3. Senior and junior staff are more equal
In Australia, workplaces are characterised by a flatter management structure that promotes equality among staff at all levels. Companies encourage the same level of respect and engagement with all employees, so taking an interest in the people working below you is a sign of an effective manager. In workplace communication, there is less consideration for seniority and hierarchy. People are encouraged to voice their opinions openly even in the presence of their superiors, creating a culture of collaboration and transparency.
4. Business meeting and greeting are less formal
In Australia, business meetings and greetings are less formal compared to other cultures. Calling a colleague or manager by their first name is typical. When meeting someone for the first time, a handshake is appropriate (as opposed to kisses on the cheek or a bow) and exchanging business cards is common. Be an active listener and ask if you don’t understand something in the conversation. Maintain good eye contact during meetings and conversations to show you are engaged. Sightseeing and sports are good conversational topics. Even though Australians are laid back, we take punctuality seriously. If possible, aim to arrive early for business meetings to leave a positive impression.
5. Negotiations may take longer
Decision-making can be a slower process than what you are used to as the Australian business culture is collaborative and top management likes to consult with their staff prior to finalising significant decisions. Proposals should be presented with acceptable terms with some allowance for compromise. We often discuss major issues without over-emphasis on details. However, written contracts are generally detailed and firm, and it’s expected that contracts are signed by both parties as a show of understanding.
At Accru Felsers in Sydney, we have a multi-cultural team of Australian staff from over twelve cultural backgrounds, and we work daily with international and multi-cultural clients. If you’d like an accountant that ‘speaks your language’, please get in touch and see our International Business Services here.